The conversation with Mr. Noujeim underscores just how important it is to integrate reliable backup power systems like the IONiX SmartWall into our homes. With the SmartWall, homeowners not only gain peace of mind during power outages but also take steps toward a more sustainable, cost-effective, and energy-independent future.In the world of energy, things are changing fast. With increasing concerns over power reliability, homeowners are looking for solutions to ensure they don’t face unexpected blackouts or inflated electricity bills. But how can you transition seamlessly to backup power without disrupting your daily life? We sat down with Roger Noujeim, Chief Executive Officer at IONiX, to discuss the growing importance of energy storage systems like the IONiX SmartWall and how they are reshaping home energy solutions.

Q: Mr. Noujeim, thank you for joining us today. Let's start with a simple question: Why do homeowners need backup power?

Roger Noujeim:
You are welcome. Today, power reliability is more important than ever. We’re seeing more frequent planned and unplanned power outages, many due to extreme weather events, grid instability, and other factors. So it is best to no longer be a passive prisoner to grid issues. Homeowners need a reliable way to ensure their power stays on during interruptions and save money at the same time. A backup power system like the IONiX SmartWall can provide those benefits and peace of mind. It ensures that essential devices in the home—like lights, wifi and computers, TVs and refrigerators—stay powered when the grid goes down. And it doesn’t stop there. It’s also a great way to manage energy costs and reduce reliance on the grid.

Q: How does the IONiX SmartWall make this transition to backup power so seamless for homeowners?

Roger Noujeim:
The IONiX SmartWall is designed with ease of use in mind. It integrates seamlessly into your existing home energy systems, whether you have solar panels, a generator, or are connected to the grid, or have all the above connected. Once installed, it stores electricity during off-peak times—when rates are low—and then provides power when you need it most, like during peak demand or outages. It’s almost like having a personal power reservoir. The setup is relatively straightforward, and because the SmartWall is scalable, you can customize it to suit your specific energy needs and expand on it in the future, as your needs increase.

Q: That sounds like a very flexible solution. What makes the SmartWall different from other energy storage systems on the market?

Roger Noujeim:
There are a few things that set the IONiX SmartWall apart. First, it’s powered by Lithium Iron Phosphate (LiFePO₄) battery cell technology, which is known for its safety, reliability, and long life. Second, our Battery Management System (BMS) was developed using artificial intelligence and a massive data set, meaning it is built to ensure the system operates at peak efficiency while maximizing the lifespan of the system. Third, the SmartWall is incredibly scalable, offering up to 86 kWh of storage when multiple units are stacked in parallel, which is up to more than twice the capacity of some of the other premium brands. This means IONIX is better suited to grow with your energy needs. And, importantly, we’ve designed it to be slim and much lighter per unit than many competing systems—by up to 65%. That makes installation easier and a better space saver for homeowners.

Q: Speaking of installation, what’s involved in setting up the SmartWall at home?

Roger Noujeim:
Installation is actually simpler than many people think. After you’ve assessed your energy needs and chosen the right SmartWall setup, our certified installers take care of the rest. The system can integrate with solar panels, a generator, or just the grid itself. The SmartWall itself is a floor-mounted, wall-adjacent unit, which ensures stability and ease of handling. We also offer full customer support before, during, and after installation to ensure the process goes smoothly.

Q: That's very convenient. So, is the SmartWall the right choice for everyone?

Roger Noujeim:
I’d say it’s a great option for anyone who doesn’t like to leave anything to chase, or experiences frequent power outages. But it's also ideal for people who want to save on energy costs by using stored electricity during high-demand periods when energy rates are higher. And, of course, it’s perfect for homeowners who are passionate about sustainability and want to reduce their carbon footprint by integrating renewable energy. The SmartWall makes it easy to tap into clean energy during times when you need it most.

Q: You’ve mentioned sustainability and renewable energy a couple of times. How does the SmartWall support these initiatives?

Roger Noujeim:
The SmartWall was specifically designed with sustainability in mind. It’s a key part of the transition to a more resilient, renewable energy ecosystem. When integrated with solar panels, the SmartWall stores excess energy generated during the day and makes it available for use at night or during outages. This reduces reliance on the grid, lowers energy costs, and decreases your home’s overall environmental impact. The more homes and businesses that make this transition, the greater the impact we can collectively have on reducing our dependence on fossil fuels. The beauty of energy storage systems like IONiX is that you can benefit from it greatly even if you are not ready to also invest in solar panels. That part can be added later on.

Q: It sounds like the SmartWall is a powerful tool for energy independence. What can homeowners expect in terms of maintenance and long-term reliability?

Roger Noujeim:
The SmartWall is built to last. We’ve designed it with durability in mind, using high-quality components and a battery system that’s certified to last for over 4,000 cycles. This means you can expect reliable performance for 10+ years. Additionally, we offer a 12-year warranty on the SmartWall, which reflects our confidence in its long-term performance. As for maintenance, the system is very low-maintenance. We also keep an eye using state of the art monitoring and firmware update technology, so we remain on top of any issues and aim to proactively address them over the cloud, without interrupting the homeowner.

Q: Finally, what do you see as the future of backup power at home?

Roger Noujeim:
The future of backup power is exciting. As more homes move toward renewable energy sources, battery storage solutions like the SmartWall will play an even larger role in maintaining grid stability and energy independence. We’re already seeing a shift where consumers are looking for more control over their energy use, and battery storage is key to that. As technology improves, we’ll see even more efficient, cost-effective, and sustainable solutions that empower homeowners to take control of their energy future.

Q: What is your message to homeowners who have not experienced a rise in power outage frequency yet?

Roger Noujeim:
It is important to consider overall trends and act proactively when you seem least in need for energy storage. Because when the time comes where you absolutely need it, rebate programs such as the $5,000 from BC Hydro may be gone, and prices of hardware would have gone up, and technician availability may not be as immediate as you’d like it to be when everyone finally clamour to get a battery for their home. It’s Murphy’s law. So I recommend homeowners take initiative and plan for the future now. So you can also take advantage of great rebates and start to reduce your monthly electricity bill at the same time, today. That’s what many homeowners have started to do.

Conclusion: Making the Switch to Seamless Energy

The conversation with Mr. Noujeim underscores just how important it is to integrate reliable backup power systems like the IONiX SmartWall into our homes. With the SmartWall, homeowners not only gain peace of mind during power outages but also take steps toward a more sustainable, cost-effective, and energy-independent future.

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